The problem with superfruits is you don’t know whether to drink it, shampoo your hair with it, wash your face with it, or apply it on your skin! Manufacturers of superfruit health and personal care products have seen profits in every kind of popular superfruit product. Like Superman, superfruits seem to have super abilities to do everything, effortlessly. But in the ever-widening arena of superfruits, which one is the best or at least better than the other superfruits in the market? Which one would give manufacturers maximum profit margins?
Is it the Maqui or the Acai? These are the two top superfruits, both hailing from the exotic land of South America. The Acai comes to us from the dense rainforests of Brazil and the Maqui is found further south, in the Patgonian area that covers Chile and Argentina.
Maqui or Acai: The Flavor
While both berries are rich in anthocyanins and potent in antioxidant value, neither the Acai nor the Maqui pack a punch when it comes to taste. Between the two though, the Acai fares much better in taste especially to the American palate which is not used to these exotic berry flavors. Experts agree though that both berries must be mixed with other fruit juices that are familiar to our taste buds.
High premiums that keep consumers interested in these berries are their antioxidant values and health-imparting benefits. The additional boost of scientific support can win customers over and drive home sales. And yet, proving scientific credibility is where most manufacturers fail to have a strong enough promotional game plan.
Maqui or Acai: Nutritive Value and Scientific Support
The Acai is rich in nutrients such as amino acids, a broad spectrum of Vitamin B, Vitamins C and E, minerals, omega 3 fatty acids and dietary fiber. At one point, it was considered to be the superfruit with the highest antioxidant value.
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Statistics from Mintel show that the Acai may be losing popularity because consumers no longer perceive the Acai as a superfruit worthy of its credentials. Hyped by media, the Acai has already lost some credible ground due to unscrupulous manufacturers who have produced inferior quality products or indulged in bad business practices.
On the other hand, there are not enough promotional efforts being made by quality manufacturers to highlight the benefits of the Acai berries that are supported by scientific research. In order to keep quality Acai products in the running race, manufacturers are advised to uphold quality manufacturing and to use every possible means of media to emphasize the scientifically supported benefits of the Acai berries.
What about the Maqui berry? These berries have the highest levels of anthocyanins, and therefore can claim to have the highest antioxidant potency. Maqui berries also contain minerals such as iron, calcium and potassium; along with Vitamins A and C, but do not contain the famous omega 3s.
As far as the public is concerned, the Maqui is still a rookie in the superfruit arena. It came on the scene in 2008. While the Maqui definitely can show off more muscle with 3 times the antioxidant value of the Acai, the Maqui still lacks convincing scientific support, since not enough research has been done on these berries. The Maqui, however, has a hopeful future if promoted well and formulated well so that its antioxidant and anthocyanin potency is preserved and its taste value enhanced. With 100 times the anthocyanin power of red wine it’s certainly a promising contender in the battle for the number one superfruit position!
Maqui or Acai: Credible Health Benefits Driving Sales
Americans, by and large, are all set to try out something new especially if it offers more nutritive value for the money. But the real test is whether they would keep buying a product that doesn’t deliver on taste. In order to sustain marketability of any juice it’s got to taste not just good, but great! In fact, with the American penchant for nutritional supplements, many would happily prefer a capsule supplement that would give them a concentrated form of superfruit nutrition.
The factors that will drive home the sale of Acai and Maqui products are scientific research and raising public awareness of their superfruit credibility. Both the Acai and the potentially promising Maqui are touted to benefit weight loss, boost immune support, possess anti-inflammatory, anti-microbial, and anti-carcinogenic properties. Research shows that anthocyanins, in both berries, also help to reduce the risk of coronary heart disease.
Health supplement manufacturers who want to produce a super-health-fruit product using Maqui or Acai berries may want to consult a contract acai berry manufacturer who can help them make the ideal choice based on market statistics and consumer demand. Substituting hype with scientific credibility is a major task. A good contract manufacturer can provide a promotional strategy with educational literature that will help increase public awareness based on factual information. The range of products is numerous since both the Maqui and Acai are superfruits, and as such, can be manufactured as a juice, nutritional supplements or personal care products. Having superfruit status, both the Acai and Maqui, are poised for SUPER sales potential!
Nutricap Labs is a full service vitamin supplement manufacturing service. We primarily manufacture nutritional tablets, capsules, powders, liquids and creams, but we also offer label and packaging design services and order fulfillment services to our customers.
Article from articlesbase.com
