Kurkure plastic rumors put the popular snack food from Pepsi into a bit of tight spot. There were allegations from chain mails that Kurkure contained plastic and that it would ‘burn’. However, all said and done, these accusations did not hold water.
Competitor companies, disgruntled employees, and pranksters have a fancy way of pulling down brands and one of them is by spreading chain mails, emails or text messages. Rumors fly thick and fast and before you know, people start conforming to these rumors. This is exactly what happened in Kurkure’s case.
Kurkure, the modern snack which was launched in 2001, enjoys a good amount of brand loyalty among its consumers who like to taste its various specialties and flavors, which are introduced regularly.
The ingredients used in this snack are the ones that are used for home-made food: corn meal, gram meal, rice meal, edible oil (rice bran oil rich in MUFA and PUFA and low in saturated fats), salt, spices and flavoring. In other words, Kurkure is as safe as home-made preparation. Also the rumor about Kurkure burning is another fallacy. Any starch based product with 30 percent or more oil behaves in the same manner.
It is not just about Kurkure, but many other brands (usually the popular ones) who have experienced flak because of deliberate negative portrayal in the media. Ultimately, the consumer has to make the right choice, act on his or her beliefs and do not give into negative talk.
Watch Kurkure Plastic Rumors Video
I agree that the Kurkure plastic makes no sense. How can a snack contain plastic when it is made from ingredients that we use in our household kitchen.